Win the Buy Box. Protect your margin.
Apex reprices your Amazon listings in real time to take the Buy Box — then stops undercutting the moment it doesn't need to. Strategy-driven, floor-protected, and fully under your control.
Everything Apex does for you
Win the Buy Box
Undercut the current Buy Box by a few cents to take it — then ease the price back up while you keep it.
Beat lowest FBA
Compete only with Prime-eligible sellers and ignore slower FBM offers that won't win the box anyway.
Maximize margin
On listings where you're the only credible seller, walk the price up toward your ceiling automatically.
Floor protection
A hard price floor per SKU — the engine holds there rather than sell below your breakeven, every time.
Pricing
Start free on up to 25 listings. Unlimited repricing and full strategy control from $59/mo.
Apex is one part of Vendaria
See the full suiteInventa
Score untapped niches and high-demand, low-competition products before everyone else.
Copia
Demand forecasts, reorder-point alerts, and overstock warnings for every SKU.
AdSpark
AI-run Sponsored Products, Brands & Display across every client account.
Optera
Score every listing against competitors and claw back the FBA money Amazon owes you.
Proba
Split-test images, titles, and price to lift conversion — with real statistical confidence.
Scala
Daily organic + sponsored rank, index checks, and share of voice for every keyword.
Recensa
Compliant Request-a-Review automation, rating-trend monitoring, and negative-review alerts.
Aegis
Always-on health monitoring and AI-drafted Plans of Action that get accounts reinstated.
Reverta
Return-rate analytics, refund reconciliation, and recovery of the refund discrepancies you're owed.
Lucra
Live net profit, margin, and a per-SKU P&L synced from Seller Central every hour.