Know your — to the penny, every day. real Amazon profit
Amazon shows you sales. Lucra shows you profit — after every referral fee, FBA charge, refund, ad dollar, and product cost. See which SKUs make money and which quietly bleed it.
Everything Lucra does for you
True daily profit
Net profit, margin, ROI, and a profit waterfall for any window — today, 7, 30, or 90 days.
Every fee, accounted for
Referral, FBA, storage, refunds, and promos reconciled against your cost basis automatically.
PPC drag, per product
See exactly how ad spend drags on each product's bottom line, not just its ACoS.
Trends that tell the truth
Profit and margin trend lines reveal whether last week's growth actually made you money.
Pricing
Month-to-month, cancel anytime. Start free — your data export is always available.
Lucra is one part of Vendaria
See the full suiteInventa
Score untapped niches and high-demand, low-competition products before everyone else.
Copia
Demand forecasts, reorder-point alerts, and overstock warnings for every SKU.
AdSpark
AI-run Sponsored Products, Brands & Display across every client account.
Optera
Score every listing against competitors and claw back the FBA money Amazon owes you.
Proba
Split-test images, titles, and price to lift conversion — with real statistical confidence.
Scala
Daily organic + sponsored rank, index checks, and share of voice for every keyword.
Apex
Strategy-driven repricing that wins the Buy Box without racing your margin to the bottom.
Recensa
Compliant Request-a-Review automation, rating-trend monitoring, and negative-review alerts.
Aegis
Always-on health monitoring and AI-drafted Plans of Action that get accounts reinstated.
Reverta
Return-rate analytics, refund reconciliation, and recovery of the refund discrepancies you're owed.