Lucra vs Sellerboard
Sellerboard is a well-established Amazon profit-analytics dashboard known for granular fee breakdowns and a low entry price. Lucra covers the same core job — knowing your true, after-fee profit per SKU and per day — and folds it into the wider Vendaria suite so analytics, repricing, advertising, and inventory share one login.
Lucra vs Sellerboard, at a glance
Sellerboard — Amazon seller profit-analytics dashboard.
| Capability | Lucra | Sellerboard |
|---|---|---|
| Real-time net profit (after fees, PPC, COGS) | Yes — per SKU, order, and day | Yes — a core strength |
| Amazon fee & FBA cost breakdown | Full line-item breakdown | Full line-item breakdown |
| PPC spend folded into profit | Yes | Yes |
| Refund & reimbursement tracking | Built in | Built in |
| Part of a wider tool suite | Yes — 11-tool Vendaria suite, one login | Standalone profit tool |
| Repricing, rank tracking, A/B tests in the same account | Yes — via the suite | Not included |
Sellerboard details reflect publicly available information as of June 2026 and may change — check Sellerboard's site for the latest. Sellerboard is a trademark of its respective owner.
Why sellers choose Lucra
One login for the whole workflow
Lucra's profit numbers sit next to Vendaria's repricer, rank tracker, and ad tools — so acting on what you learn doesn't mean exporting to another product.
True after-fee profit
Every Amazon fee, FBA cost, PPC dollar, refund, and COGS input rolls into one net-profit figure per SKU, order, and day.
Built for scaling sellers
From a free tier for small catalogs up to multi-marketplace plans, Lucra grows with you instead of capping you out.
Lucra pricing
Month-to-month, cancel anytime. Start free — your data export is always available.
Lucra vs Sellerboard — FAQ
Is Lucra a direct Sellerboard alternative?
Yes — both answer the same question: what is my real, after-fee Amazon profit? Lucra differs by being one tool inside the broader Vendaria suite rather than a standalone dashboard.
Does Lucra track PPC and refunds in profit?
Yes. Advertising spend, refunds, reimbursements, Amazon fees, FBA costs, and your COGS all feed the net-profit calculation.
Can I try Lucra for free?
Yes — Lucra has a free Starter tier for smaller catalogs, with paid plans for unlimited SKUs and multiple marketplaces.